CATCH THE EYES! MAKE THE SALE!
BUSINESS STRATEGY FOR SUCCESS IN SELLING T-SHIRTS!
STOCK LOT OF T-SHIRTS:
It was about 11 0’ clock in the morning. I was attending to my routine work of garment designing in my workshop. There comes a telephone call from Vijay. He is a young garment retailer selling mostly ‘T’ shirts, night pants and Bermudas. He used to buy stock lots of these items from exporters.
The international traders when they produce in bulk go for excess production to meet any eventualities. After the selection and inspection of goods for export, the surplus stocks and the rejects will be sold in the local market to retail merchants like Vijay.
AN ENTHUSIASTIC RETAILER:
Vijay has once attended my seminar on “Business Strategy for Success” and now wants my help. He said that he has got a stock of about 4000 numbers of T-shirts. He has taken a temporary shop in the down line of the 10th street on the busy cross cut road of Coimbatore city. The shop is going to be live only for 5 days just before the festival of lights.
WANT TO SELL THEM IN SHORT TIME:
He wants to sell the stocks to a maximum extent in these festive days. He requested me to design a simple strategy to boost the sales in a short time.
I was going there by about 4 o’ clock and studied the situation. The shop was on the main sub street, having excellent people’s traffic. The display of T-shirts was also very pleasant. Only thing I desired was that the passerby should be made to turn and see the shop. Then every thing will happen automatically!
CATCH WORD-WATCH WORD:
I asked for a piece of white paper. I suggested a suitable catch phrase that will make the people to watch and tempt them to move towards the shop. When the potential customers come in, the duty of the salesman has to sell the goods in multiples through some scientific proven method. I know that it will take place once the people are drawn inside the shop.
BANNER DISPLY:
I asked Vijay to make a banner with these ‘catch words and in straight bold letters with red background’. The banner was eye catching and displayed in front of the shop prominently.
I was observing the shop for all the consecutive days. Day by day and hour to hour, the shop gathered momentum and the sale was picking up steadily. I made a quick survey also with the customers who entered the shop. I could under stand that the color, words and size of letters in the banner had their role in pulling the people!
PEOPLE WERE DRAWN:
Needless to say the strategy worked very well and the sale was very good and the event was happy till all the stocks are sold.
What was the catch Phrase that attracted the passerby?
In this festival of lights
“ALL AT YOUR PRICE!”
GREAT SUCCESS:
The people entered into the shop just to know what “our price” is!
The salesman has to convince the price quoted is so low that it is everybody’s easy to buy price. Everything happened as desired. It was a good strategy that led to success to the young entrepreneur!
NEXT CALLER IS READY:
After a couple of days, I received a call from “Rasi Furnishings”, a shop owned by a friend of Vijay. He said it was a great success for his friend, Vijay. Now, he wants to make use of a special strategy for the total growth of his home furnishing business.
Let us understand the people and make the people understand our offer!
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